Welcome, Kim! What can you tell us about your new role within Hasbro’s licensed consumer products division?

Thanks for having me! As President of Global Toy & Licensed Consumer Products at Hasbro, it’s all about propelling our brands forward. I oversee many of our talented teams, helping streamline the workflow and integrating toys and games into the right campaigns.

How did you get into the toy and game industry?

No matter what toy, game, or brand you’re working with, this industry is about one thing: play. I have countless memories of family game nights and letting my imagination run wild when I was younger. The childhood joy of play made me realize I wanted to be a part of that myself helping families, play, connect, and imagine together.

What keeps you motivated?

Every day at Hasbro is full of opportunities to create magical moments that bring joy to millions. There’s a lot of lifelong impact and meaningful relationships that we are creating through our brands’ storytelling, and that forward momentum is what keeps me grounded.

How do you define creativity and innovation?

I think at the heart of these two concepts is the question, ‘What haven’t we done before?’

At Hasbro, we’re always trying to be both creative and innovative, not just one or the other. Eliciting that surprise, that “wow” factor from our fans; that’s what guides us. Take the TRANSFORMERS Robosen robot line, for instance, which includes the newly-unveiled (and always iconic) Bumblebee. Fans all over the world have been impressed with Robosen’s cutting-edge technology features and commitment to detail. It’s everything you expect to see, hear, and feel from your favorite Autobot sidekick, but at the same time, it's also an exciting new way to experience TRANSFORMERS. Similarly, we’ve thought outside-the-box with our fashion and accessory collaborations. Converse for DUNGEONS & DRAGONS and TRANSFORMERS, Loungefly for FURBY, and Shoe Palace for MONOPOLY are all perfect examples of what creativity and innovation means to us—not being afraid to try something new.

What toy and game trends are you seeing that excite you?

These days, play isn’t just for kids. Adult fans and collectors alike are rediscovering and embracing their fandom. As the industry continues to target these fans, it reinforces this idea that fans of all generations have meaningful relationships with our brands. This has given both myself and the larger licensing team countless new opportunities that we might not have explored a decade ago. We’ve teamed up with Super7, Skybound Entertainment, and Reigning Phoenix Music to bring back G.I JOE’s fan-favorite band Cold Slither from the 1983 animated series. Through the universal passion for music, we wanted to celebrate the rebellious spirit and heavy guitar synths of the ‘80s, making that cultural cornerstone accessible for all generations of play.

What is your favorite project at the moment?

I’m really fond of the work taking place on the PEPPA PIG brand with the arrival of Peppa and George’s new sister. Mummy Pig’s pregnancy announcement broke the internet in ways we didn’t anticipate! For example—we’ve seen the news resonate strongly with many fans who now watch the series with their own children, and we’ve seen the same level of enthusiasm from both our licensed partners and prospective new partners that are excited for PEPPA PIG’s next big chapter. We’ll be jumping in some pretty muddy puddles with the Pig family as we kick off the brand’s new era with our licensees throughout 2025 and beyond.

You recently attended Licensing Expo in Las Vegas! What do you enjoy most about attending industry events?

It was so great to be back in Vegas! For me, it’s all about the contagious energy. When you attend an event like Licensing Expo, you’re in a space that is overflowing with creative thought and on the front lines of the future of play. It’s such a great opportunity to reconnect with industry peers, partners, and many others to showcase our latest key collaborations, discuss what’s on the horizon for Hasbro, and dive into the industry’s major trends.

Did you have a favorite toy or game growing up?

MY LITTLE PONY was one of my absolute favorite toys growing up. It wasn’t just about the ponies themselves—it was the imaginative world they inspired. My sister and I would spend hours creating stories and giving each pony its very own personality.

What made it truly special was how it brought us together and sparked a love for storytelling. Looking back, that early connection to story—the ability to create characters, build worlds, and evoke emotion—has stuck with me. It’s a skill I carry into my work at Hasbro today, where storytelling is at the heart of building brands that truly resonate with fans and families.

What advice do you have for people beginning their careers in the industry?

Be curious and never stop asking questions. This is an incredibly dynamic industry that rewards   those who are truly engaged and paying close attention to consumer insights and trends. Study the brands you admire most and identify leaders who are doing it well. Understand not just   what they’re doing, but why it works.

And most importantly—lead with passion. Passion drives resilience, learning, and purpose. When you stay open, engaged, and connected to the “why” behind your work, you’ll grow quickly—and make a meaningful impact.

I’m afraid we only have time for one last question. Fill in the blank: I’m lucky that…

I’m lucky that I get to work alongside such incredible people on some of the world’s most culturally impactful brands. These brands have such a profound legacy, and I’m grateful to be even a small part of that. Thanks for having me!